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Word: dyeing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Jack Nicklaus on his own golf course is like trying to beat Howard Hughes in a Nevada real estate deal. Yet that was the prospect faced by 143 P.G.A. players in the recent $100,000 Heritage Golf Classic at Hilton Head, S.C. The course was designed by Architect Pete Dye in constant consultation with Nicklaus, who, at 29, has been playing some of the best golf of his career. In three outings on the tour this fall, he won the Sahara Invitational and the Kaiser International tournament and finished second in the Hawaiian Open. He figured to be unbeatable...

Author: /time Magazine | Title: Sport: The Course That Jack Built | 12/12/1969 | See Source »

...odor problem, acknowledge it, and do something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child in the advertisement to indicate that perfectly decent people...

Author: By Joanna Knobler, | Title: It's Not That You Have Bad Breath... | 10/18/1969 | See Source »

...this is like fooling half the people none of the time, it has produced a handsome bouquet of roses by other names. Thus there is "facial-quality tissue" that is not intended for use on faces, and "rinses" or "tints" for women who might be unsettled to think they dye their hair. In the world of deodorants, people never sweat or smell; they simply "offend." False teeth sound truer when known as "dentures...

Author: /time Magazine | Title: Nation: THE EUPHEMISM: TELLING IT LIKE IT ISN'T | 9/19/1969 | See Source »

...probability" was a practicing witch. That was her reputation, and apparently she had not denied it before the trials. Dolls with pins stuck in them had been found in the cellar wall of a house she had lived in. A local dyer testified that she had asked him to dye pieces of lace too small for human use-bits intended for use in image magic, Hansen thinks...

Author: /time Magazine | Title: Books: Spectral Evidence | 5/2/1969 | See Source »

...turned to a young woman on the curb to ask for change. "Miss," he began, "could you-" She let him have it with her G-G31 tear-gas device, a $24.95 gun that enfolds its target in a 12-ft. by 6-ft. cloud of tear gas and dye. Blinded, reeling, John staggered off down the street and hailed a taxi...

Author: /time Magazine | Title: Nation: A Long Day in the Frightful Life | 3/7/1969 | See Source »

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