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Without it, instant chocolate pudding would be greenish, artificially flavored grape soda would look blue, and cake mixes would have a lemony-green tinge. The substance is Red Dye No. 2, which has been used for decades to brighten up innumerable products, including frankfurter casings, pet foods, ice cream, gravies, makeup and myriad red pills. About 1 million pounds of the coal-tar-based stuff-a $5 million industry in itself-have ended up annually in more than $10 billion worth of foods, drugs and cosmetics...

Author: /time Magazine | Title: REGULATION: Death of a Dye | 2/2/1976 | See Source »

...ending. Last week the Food and Drug Administration rescinded its provisional approval of Red No. 2 because its safety could not be established. The FDA's most recent tests showed a significant increase in cancer among aged female rats that had been fed large doses of the dye. Commissioner Alexander Schmidt stressed that the FDA found "no evidence of a public health hazard" from products made with the dye; according to one manufacturer, a human would have to drink 7,500 12-oz. cans of soda pop containing Red No. 2 every day to reach the rats' level...

Author: /time Magazine | Title: REGULATION: Death of a Dye | 2/2/1976 | See Source »

Hurry Up. As Nilsson lay on his back, the other pusher repeatedly stabbed him. After each knife thrust into the board, the camera was stopped, and simulated blood (water and red food dye) was sprinkled on his chest. But one thrust split the board. Frightened, the assailant, played by Senior Dan Johnson, 17, cried out: "Ned, are you all right?" Nilsson replied: "Yeah, I think so. It doesn't feel too good. Let's hurry up." When the filming ended, he tried to get up but fell backward and passed out. His friends noticed that the simulated blood...

Author: /time Magazine | Title: YOUTH: Special Effects | 1/26/1976 | See Source »

...opened its "China Passage" shop. The timing helped to make the shop an immediate hit. Woven rattan baskets, bamboo ladders and other simple items sold well. Bloomingdale's customers snapped up 4,000 blue cotton Mao suit−despite warnings that the wearers might turn blue since the dye was not fast...

Author: /time Magazine | Title: Business: Opening the China Trade | 12/1/1975 | See Source »

...Elton's trademarks is pounding the piano with his feet; another is throwing his piano stool in the general direction of the audience (but actually into the pit). He has been known to dye his hair orange or pink for some gigs, to bat tennis balls into the crowd, and once in Los Angeles he hired actors to dress as Queen Elizabeth, Frankenstein and Elvis Presley and wander around the stage. Whether this represents a display of unquenchable energy, the response of a sometime wallflower suddenly encouraged to be the life of the party, or just overripe showmanship...

Author: /time Magazine | Title: Elton John Rock's Captain Fantastic | 7/7/1975 | See Source »

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