Word: dymo
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Fifth Avenue Coach 63% Alside, Inc. 57% Dymo Industries 54% High Voltage Engineering 51% Berman Leasing 49% American Photocopy 46% Helene Curtis 45% American Crystal Sugar 42% Technical Materiel 41% Wesco Financial...
...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
Moreover, the shoptalk hawked in most advertising columns is about the dreariest in the land. Walter Addiego, who churns out an ad column for Hearst's San Francisco Examiner, said recently: "Last week the Dymo company let me make an announcement that they were looking for a new domestic public relations outfit." Stunned and humbled by this scoop, Addiego added: "You can't be that lucky all the time." The headlines induce mostly mystification or slumber: BANKS TO INCREASE USE OF ADVERTISING (Chicago Tribune), PRSA, WRIGHT FIRM AT LOGGERHEADS (Joe Kaselow), WAYNE WELCH INC. WILL OPEN AGAIN (Denver...
...Oakland, Calif., Engineer Rudolph Hurwich, 41, and Accountant Leo Helzel, 45, bought the rights to a hand-operated labeling device, formed Dymo Corp. After four years of rapid diversification, Dymo has sales of $10 million...