Word: dynaflow
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Dates: during 1950-1959
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...million fire at General Motors' Livonia transmission plant (TIME, Aug. 24) will cost G.M. 75,000 cars this year, about 2½% of its scheduled 1953 output. Chevrolet cannot make enough Powerglide transmissions to supply Pontiac, and Buick cannot fill all of Cadillac's needs for Dynaflow transmissions. But the fire will not affect G.M.'s 1954 models, which will use transmissions made in rented quarters at Willow...
...Buick and Chevrolet make their own transmissions, Dynaflow and Powerglide...
...Buick, said General Manager Ivan L. Wiles, put "more important styling and engineering changes" in its 1953 model than in any for the last 25 years. Its powerful new V-8 engine boosts gasoline mileage by some 6%; it has an improved Dynaflow transmission for faster acceleration of the car from a standing start to 30 m.p.h. Buick also announced a few modest price cuts...
...Americans, who have never under-esimated the power of advertising, there was new evidence of its effects last week. In Haiti, Dynaflow is used as a synonym for a wealthy man or an expensive product, e.g., "Isn't his new house Dynaflow?" (The name was first used as a term for politicians because they all drove Buicks with Dynaflow transmissions.) In Israel, salmon is known only as "fresh" because the label on a can of U.S. salmon always has the word in big letters. And in Greece, a pretty girl is a "nylon...
Buick will have a V-8 engine with 188 h.p. (its Roadmaster straight eight now has 170 h.p.), and an improved Dynaflow transmission...