Word: dynastar
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Proving that function and style can go hand in hand, Head, Rossignol and Dynastar have developed women's skis (some with rhinestones and other flourishes) that run from a few hundred dollars up to $1,000. Today they account for about 10% of the total ski market. But manufacturers say that could very well jump to 50% in the next five years, considering two points: sales of women's ski equipment climbed from $159 million during the 2004-05 season to $175 million last year--a 10% increase--while overall women's ski-related sales jumped an impressive 18%, from...
Suddenly, though, Rossignol's reputation has taken a spill. French skiers, ! two-thirds of whom use skis supplied by Rossignol or its Dynastar subsidiary, have had a dismal season. It culminated earlier this month with their total failure at the world championships in Crans-Montana, Switzerland. While Swiss skiers claimed eight gold medals and even tiny Luxembourg carried off a gold, not one of the 30 prizes at stake was won by a French skier. The dejected French competitors blamed the bad showing on their skis and on poor preparation by the team's technical support staff, most of whom...
...certain one. Nowadays, from Mt. Fuji to Mt. Blanc-with many mts. in Colorado and Vermont in between-the fashionable ski is "Rossi," fond nickname for the product of Skis Rossignol, a company with headquarters in the French alpine town of Voiron. Rossignol, counting its Dynastar subsidiary, sells more than 16% of the world's skis-1.5 million of the 9 million pairs marketed last year. Before Rossignol's ascendancy, Japan held one-quarter of the market and threatened to smother European competitors; now Rossignol sells one-fifth of the skis in Japan, whose export business has plunged...
...best equipment to buy, here are a few suggestions on skis. Good skis abound these days, including those made by k-2, Rossignol, Hexcel, Head, Dynastar, and Kneissel. Of this lot, it's difficult to say which are the best, since each ski manufacturer makes a number of different lines. It may be that you'll do best by shopping the sales and taking the best buy. Nevertheless, all other things being equal, I'd have to say that K-2 skis are probably the best all-around skis available. Unlike some of the others, K-2 has maintained...
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