Word: dynastar
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Dates: during 2000-2009
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Proving that function and style can go hand in hand, Head, Rossignol and Dynastar have developed women's skis (some with rhinestones and other flourishes) that run from a few hundred dollars up to $1,000. Today they account for about 10% of the total ski market. But manufacturers say that could very well jump to 50% in the next five years, considering two points: sales of women's ski equipment climbed from $159 million during the 2004-05 season to $175 million last year--a 10% increase--while overall women's ski-related sales jumped an impressive 18%, from...
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