Word: dyson
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Dates: during 1980-1989
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Millionaire John Dyson, 43, brought a $6 million war chest to New York's Democratic Senate primary, as well as the encouragement of Governor Mario Cuomo and New York City Mayor Ed Koch. Dyson's opponent Mark Green, 41, a former consumer advocate with Ralph Nader's Congress Watch, had just $800,000, most of it raised from small contributions through what Green called his "Mark of Dimes" campaign. Just before the election, Dyson blanketed the airwaves with commercials, while Green managed to get only a couple of short spots onto the TV screen. Yet when the polls closed last...
...wake of his victory Green was exultant. "Message beat money," he crowed. Until recently the received wisdom has been that money talks, especially in TV advertising. Indeed, Dyson's media consultant, Phil Friedman, who pocketed a handsome $450,000 for the job, confidently predicted victory in the days leading up to the voting. But to Randy Daniels, Green's press secretary, the upset "shows the limitations" of political commercials. "We were able to defeat Dyson and Dyson's money because we outworked him and outresearched...
With several hundred proud parents and siblings in attendance, a fifteen-minute address by a Freeman Dyson, a physicist and noted author highlighted the society's 200th annual Commencement-time gathering. Dyson's remarks, which drew on the writings of William Blake and of 17th century author Richard Hakluyt, concerned man's tradition of exploration and the implications of that tradition for the use of space...
...honorary members included Dyson, university chaplain Larry M. Hill, University Health Services physician Loring Conant, renowned-architect Gordan Gund, William D. Von Edges John J. Slocum, Professor of English and Folklore Joseph C. Harris, Master of Cabot House Myra Mayman, Frances Fergusson, Jeanne Leonard Wasserman '36, Judith Wilson Rogers '61, and Beverly Helbling Wood...
...getting a little too serious for Dyson. "I have seen people engaged in heavy discussions on television about the new taste. People have to loosen up a bit." And it is all happening, quite by design, just when the summer season is about to begin and roughly 2 billion gal. of cola will be sipped, chugged or spilled. Dyson is convinced that his company has done the right thing at a time when Americans are "predisposed to change." Says he: "When the dust settles, we will be successful, and, well, I'm sorry, Coke is better." American consumers, of course...