Word: dyson
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Dates: during 1980-1989
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Analysts viewed all these events as proof that the once glamorous computer industry is in a serious skid. "This is not a slowdown," said Esther Dyson, editor of the trade journal Computer Industry Daily. "This is an old- fashioned, dog-eat-dog shake-out. Before it's over, there's going to be a lot of red ink and some casualties. It's not going to be a pretty sight." The industry is still growing, to be sure, but at a dramatically reduced rate. It will show an estimated 23% gain this year, in contrast to a 56% increase...
...Brian Dyson, president of Coca-Cola USA, believes some people are tasting things in the new drink that are not there. Example: the new Coke is not less fizzy as some complain. "There is a zero difference in carbonation between the new and the old," he says. Dyson insists that the bickering will not work: "We are going to stick with what we have done...
...distorted by the enormous publicity over the taste change. So swiftly did the word spread, says Coke, that 81% of the U.S. population knew of it within 24 hours, more people than were aware in July 1969 that Neil Armstrong had walked on the moon. By now, says Dyson, fully 96% of Americans, or 225 million people, know that Coke has altered its taste...
Coke's change has indisputably put new zest into the $28 billion U.S. soft- drink business. Declares a Coke executive: "All of a sudden, a product that might have been taken for granted is alive." Concurs Dyson: "It generates electricity. We are having fun, trying to draw attention to make it all bubbling and effervescent. Let's face it, it is hype. It is the nature of the product." Even tiny Royal Crown has been drawn into the battle. "Does it leave you feeling flat?" an RC ad asks of new Coke. "Pick yourself up, there is a cola...
Much is riding on what happens between now and Christmas, when the industry does 40% of its annual business. Companies had sluggish sales this summer, and several firms, including Gavilan and Franklin, went bankrupt during the slump. Retailers, especially, are counting on a robust holiday selling season. Says Dyson: "They're discounting like crazy just to stay alive." In San Francisco, the price of a Mac has dropped to $1,695, and PCjrs are going for $745, more than 40% off their original list price...