Word: dyson
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Dates: during 2000-2009
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...watched the gathering rebellion more closely than Brian Dyson, the president of Coca-Cola USA. A lanky native of Argentina, Dyson had the duty of monitoring overnight reports on consumer reaction. By late May, the findings were looking bad. Dyson concluded that "people had fallen in love with the memory of old Coke" and wanted little to do with...
With a crisis approaching, Dyson ordered that results of the June 20 survey be sent to him while he attended a reunion at his family's Argentine ranch. Aides telephoned the report to Buenos Aires, where it was tape-recorded and driven six hours to the Dyson spread. It arrived as the executive was dining on a freshly slain and roasted heifer. Reading the document, Dyson realized that consumer anger was reaching critical levels. Says he: "You can get a wonderful perspective on some problems when you are half a world away...
...Dyson returned to Atlanta on June 28 and summoned his officers for a Friday executive meeting. "We asked ourselves, 'Will it go away? Is it logical? How do we address it?' " Conferring with Keough, Dyson found that his superior shared his worries. The two agreed that some kind of strategic decision should be reached on July 8. They were anxious to see what sales would be like over the long Fourth of July weekend. The results were flat...
...Internet has grown too large to think of it as a single place, says Esther Dyson, a board member of the Electronic Frontier Foundation, an Internet watchdog group. "It needs to be subdivided into smaller neighborhoods. There should be high-class neighborhoods. There should be places that parents feel are safe for their kids...
...Dyson also urged the audience to go “beyond class warfare...