Word: dziersk
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...kitchen scrub brushes. "Design is being democratized," says Karim Rashid, designer of the Oh chair by Umbra and winner of a 1999 George Nelson award for breakthrough furniture design. "Our entire physical landscape has improved, and that makes people more critical as an audience." And more willing. Says Mark Dziersk, president of the Industrial Designers Society of America: "This is the new Golden Age of design...
...with makers of just about everything. "When industries are competing at equal price and functionality, design is the only differential that matters," says Dziersk, echoing the credo first spouted in the '30s by Raymond Loewy, father of industrial design. Loewy was the man who gave America the Lucky Strike pack and the sleek Greyhound bus, and when he added a flourish to the Coldspot refrigerator, to make it look just a little more streamlined than its 1934 competitors, Sears' sales skyrocketed...
...talk of Madison Avenue, not to mention Main Street. And this year, as Target nears the opening of its 1,000th store, Graves has been joined by the doyen of design, Philippe Starck, another Alessi regular, and Target's hometown hipsters, the young design team Blu Dot. Says Dziersk: "This is the principle that began with the Bauhaus: everyone should have access to beautiful things...
...entice consumers and to make it, from ice-cream scoops to condominiums. That process has become a business in itself for consultants like SHR Perceptual Management, whose clients, such as Ford, General Mills and Coca-Cola, want artistic help for their brands. "It's all about brand," says Mark Dziersk, president of the Industrial Designers Society of America. "It's attaching the personality to the product that's important...
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