Word: dziersk
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Dates: during 1999-1999
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...entice consumers and to make it, from ice-cream scoops to condominiums. That process has become a business in itself for consultants like SHR Perceptual Management, whose clients, such as Ford, General Mills and Coca-Cola, want artistic help for their brands. "It's all about brand," says Mark Dziersk, president of the Industrial Designers Society of America. "It's attaching the personality to the product that's important...
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