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Word: dziersk (lookup in dictionary) (lookup stats)
Dates: during 1999-1999
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Usage:

...entice consumers and to make it, from ice-cream scoops to condominiums. That process has become a business in itself for consultants like SHR Perceptual Management, whose clients, such as Ford, General Mills and Coca-Cola, want artistic help for their brands. "It's all about brand," says Mark Dziersk, president of the Industrial Designers Society of America. "It's attaching the personality to the product that's important...

Author: /time Magazine | Title: The Allure of Commodity Chic | 8/30/1999 | See Source »

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