Word: e-mailed
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...group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million, according to Chen - highlighting the clothes worn by the First Daughters. But it won't show a picture of the girls, which could be viewed as exploitive. The company used a similar tactic with Michelle Obama's outfit on the Tonight...
When Genova had reached the end of her unsuccessful search, she told the last literary agent who rejected her, "I've had enough of this. I'm going to go self-publish it." "That was by e-mail," she says. "He picked up the phone and called me within five minutes and said, 'Don't do that. You will kill your writing career before it starts...
...done all this virtually, courtesy of Facebook, the social-networking site on which users create profiles, gather "friends" and join common-interest groups, not to mention send digital gifts. Although Jenny has three children, ages 4 to 14, and rarely finds time for visits, phone calls or even e-mail, the full-time mom in upstate New York regularly updates her status on Facebook ("Jenny is fixing a birthday dinner," "Jenny took the kids sledding") and uploads photos (her son in the school play). After 24 years, our friendship is now relegated to the online world, filtered through Facebook. Call...
...greet new faces - Facebook is geared toward helping people maintain existing connections. The site serves as a self-updating address book, keeping users connected no matter their geographical shifts. "There are people from my past life that I never would have tracked through 10 job changes and 20 e-mail changes," says Nicole Ellison, an assistant professor at Michigan State and lead author of the Facebook "Friends" study, which focused on undergraduate usage of the site. Facebook offers what she describes as a "seamless way of keeping in touch that doesn't involve all this work...
...Perhaps this is the key. Jenny's online sociability and offline silence probably has less to do with digital retreating than time management. Facebook offers e-mail, IM and photo sharing in what Neill calls the "one-stop shopping" of online interaction. "It's not surprising to me that it's replacing other forms of communication," says Steinfield...