Word: eagerness
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...that there's often more money to be made from the mature. Marketers have traditionally shunned older consumers, preferring to aim their pitches at a younger audience it hopes to groom into lifelong customers. But Tim Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director of Millennium, a British ad agency that specializes in selling to oldsters...
...also sells products and has a magazine, but it's a nonprofit group more interested in public policy and political lobbying. So as businesses look for opportunities to court older buyers, they are increasingly turning to Saga for advice. It's got partnerships with a growing number of companies eager to attract the "gray pound," including Hilton hotels, Hertz and David Lloyd Leisure, a chain of health clubs. "They have the products older people want, but are not sure how to reach them. It's a good business model for us," Bull says...
...driver’s seat. Each individual team responded by turning things around. The men’s epee in particular recovered with an 8-1 win, with junior Edward Sherrill and freshman Billy Stallings each going 3-0. “I think we were really eager to show what we could do after the defeat,” said captain and saber fencer Tim Hagamen. “I think we were all pretty upset about it, it was tough for us, especially with all of our victories last season and the beginning of this season. We were...
...Harvard, women’s advocates were eager to welcome a female Harvard president, but hoped her gender would not be a central issue in her tenure...
...us.Given the nature of his half-century of scholarly and popular writings, Wilson’s latest “appeal” should come as no surprise. If any one quality might be said to unite his corpus of work, it is his unceasing wonder—boyishly eager, religiously fervent—at the natural world. Now, Wilson has turned his gaze toward the preservation of the life he has spent the entirety of his own studying. In his inspiring new book, Wilson, a self-professed “secular humanist” who unequivocally acknowledges...