Word: ear
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Dates: during 1960-1969
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...ear," the old lady replies with an even sweeter smile as she turns away with an alacrity amazing in one obliged to carry, in addition to her years, the staggering great stack of bank notes she has just forced the teller to stand and deliver...
...story has been told on film before (The Petrified Forest, He Ran All the Way, Desperate Hours), but Polanski tells it in a manner cannily calculated to propagate tension. Tension is set up between Romanesque stones that soothe the eye and electronic jazz that grates the ear. Tension is set up in the script, which systematically intersperses-interfuses episodes of horror and hilarity. Tension is set up by the camera, which in frame after frame lets the danger lurk just out of sight until the onlooker feels like a man cooped up with a cobra he cannot...
Cramer has devised an alternate test to discover psychological problems. A student will, through earphones, hear the same story told in both ears. At a crucial point in the narrative, the left ear will hear one word, while the right will hear another word of equal length. For example, in a story about a man and a woman, the important pair of words might be "he killed/kissed her." It has been proven that the student's mind will subconsciously choose to record only one of the words; which one is chosen becomes the psychologist's problem...
Certain branches of the Government have picked up techniques like Cramer's. The Air Force, for instance, will employ his findings to delay speech in one ear for pilots and control tower operators who must communicate through noise interference. Cramer has discovered that a listener tends, as he hears another person speak to latch on to certain tonal qualities in the speaker's voice. As he listens, he will be able to hear and comprehend what the person is saying even through noise interference. With this in mind, instead of speeding speech to save time, Cramer has developed a process...
...ear of the world is satiated by conventional music," explains Siday. "To grasp a listener today, you have to give him something new." The whole trick lies in "the art of miniaturization -saying something that instantly stands for a corporation's personality." His instructions for the signature music for American Express were that it should say "America, business, travel." The America part was easy; he simply recorded six notes of the national anthem, then added a dash of business and travel by "tricking the tape up a bit" with his machines. What these signatures say to Siday is money...