Word: earings
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...streets were quiet on the second day of the strike, except for the pedestrians' railing against the "striking drunkards." Radio and TV call-in shows were similarly overwhelmed by enraged citizens. "These drivers are crazy," kiosk vendor Isabel Camacho said as she twirled her finger in circles around her ear. "They need to just be mature and accept their punishments...
Still, her childhood has been rife with frightening moments. Amya required early surgery to remove her adenoids and tonsils, and constant ear infections led to the placement of titanium tubes in her ears. And just last year, surgery was performed to remove growths from her vocal cords...
...road with the daredevils are also in peril, law-enforcement officials say. Drivers can change lanes having no idea that a racing bike is about to appear - and tragedy can easily strike. At first, the buzzing of an approaching high-speed motorcycle sounds like a gnat near your ear, then it suddenly becomes loud and threatening. Segui remembers a woman who heard that noise and jerked her steering wheel in the opposite direction, jumping a curb and crashing...
...markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies can't help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it. (See the best and worst Super Bowl commercials...
...figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill...