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...marvelous fruits of contemporary Western culture-technology, medicine, literature, TV, the H-bomb-show an exercise of the mind no more commendable or admirable than the savage's totems and bone beads. Today's philosophies reflect no more brilliant a light than mankind's earliest brainstorms in the dim dawntime of thought...

Author: /time Magazine | Title: Essay: MAN'S NEW DIALOGUE WITH MAN | 6/30/1967 | See Source »

...General Mills's onetime parent company, bought into a local radio station, used it to advertise its new product. The cereal was promoted by one of radio's first singing commercials ("Have you tried Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with such prizes as Explorer Telescopes. Soon after the company began sponsoring "Jack Armstrong, All-American Boy" in the 1930s, Wheaties became "the breakfast of champions"-and its profitable tie-in with sports was born...

Author: /time Magazine | Title: Executives: Health, Wealth & Wheaties | 6/16/1967 | See Source »

...chance" have constituted a remarkable poetic pantheon. The Zeus of that lofty company is himself still alive, though he has long since had his say. Erza Pound, 81, now living in Italy, fathered modern English poetry, freed it from excessive strictures of meter, rhetoric and prosody. One of his earliest converts was T. S. Eliot, who sensed the dilemma of modern, urban and areligious man, and whose dry, ironic style and endless rhythmic ways of weaving contemporary sounds are echoed in virtually every poet's work today...

Author: /time Magazine | Title: Poets: The Second Chance | 6/2/1967 | See Source »

...footnote to your story on luminal art [April 28]: In November 1963, the Corcoran Gallery presented a show called "Design in Light" that may have been the earliest exhibit of luminal art. The artist was a Washingtonian, William Bechhoefer, who developed his technique in the Visual Art Center at Harvard. His technique was described as follows...

Author: /time Magazine | Title: Letters: May 26, 1967 | 5/26/1967 | See Source »

...smallness of each fixation -- usually no more than a word and one half--the number of fixations, and the ability to read only linearly from left to right are also results of the way reading is taught in the earliest stages. Mrs. Wood explains, "You learned to read across the line. You cautiously picked up each word in the spoken word order, and became very dependent upon this word order." Whereas in learning German, "You become accustomed to seeing the first half of a German verb at the beginning of a sentence and the last half some seven or eight...

Author: By Jeffrey C. Alexander, | Title: Evelyn's Game: Any Number Can Play | 4/28/1967 | See Source »

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