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Word: earnest (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Realizing that the figure had a future, Kanovitz abandoned abstraction and went back to his drawing board in earnest. He started clipping magazine pictures, now carries a Pentax camera to snap his own. He likes to think of himself as a film director, casting, arranging and often creating his own characters. The Dance, for example, was inspired by a Derain painting, which was itself inspired by a photograph of off-duty soldiers in a dance hall. Somehow, after the chicken liver and the matzoh-ball soup at a family bar mitzvah, the idea for the painting jelled in Kanovitz...

Author: /time Magazine | Title: Painting: Realer than Real | 8/16/1968 | See Source »

...price adjustments of their own. Rumors flew among metalmen that U.S. Steel's Blough, who had been John Kennedy's chief protagonist in the stormy steel rollback of 1962, had personally concluded that industry's peace with the President. Blough did, in fact, come in for earnest entreaties from Defense Secretary Clark Clifford about steel and the national interest, but the Administration denies that any deal was struck...

Author: /time Magazine | Title: Business: HOW A ROLL-UP BECAME A ROLLBACK | 8/16/1968 | See Source »

Endebry's stepmother is only a memory in the book. The women on stage are as monstrous if not as malodorous. But more telling than caricature are the occasional earnest portrayals of feminine psychology. None of the women is given motive or character. Their noxious insipidity if intentional is patronizing; if honestly drawn is the key to the shortcomings of Enderby...

Author: By Anne DE Saint phalle, | Title: Enderby | 8/2/1968 | See Source »

...motivational psychology the way Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...responsive to a deepening conservatism; anxious to heal the blighted cities, yet apprehensive about riots and crime. There is little exuberance. Humphrey has lived to regret his "politics of joy" effusion. McCarthy's mien is often somber, and Rockefeller, despite his smiling expeditions through campaign crowds, speaks with earnest gravity about the cities...

Author: /time Magazine | Title: Nation: THE POLITICAL BLAHS | 7/5/1968 | See Source »

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