Word: earnest
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Dates: during 1960-1969
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Gillette began to fight back in earnest in December 1963, when it entered the British stainless-blade market, launched a major new salvo last September with a massively advertised new blade coating named "Microchrome EB-7." Wilkinson, whose ads seem designed to sell swords as much as blades, still is holding on to its 52% share of the British stain less market, but it has had to lay out needed cash to double its advertising spending. "We made certain forecasts and geared our output to them," says Managing Director Roy Randolph. "Well, it has proved more difficult than we expected...
...failings as a nation and a people, we remain fixed on the pursuit of freedom as a deep and moral obligation that will not let us go. Our devotion to freedom is unyielding. So, too, is our hope for peace. Those who insist on testing either will find us earnest in both...
With the Republicans in Washington. Schlesinger turned in earnest to his massive Age of Roosevelt. He produced three volumes in four years: The Crisis of the Old Order (1957); The Coming of the New Deal (1958); The Politics of Upheaval (1960). All were favorably reviewed, all were Book-of-the-Month choices-and all were rough sledding. "It's much harder than writing history that's long past," he said. "For Jackson, the source material was limited and all the witnesses were dead. There was no one to pop up and say, 'You were wrong...
...such questions were answered satisfyingly in William Mulvihill's novel. Here they are spelled out according to the conventions of steam-heated movie melodrama, but the film still turns the guesswork into good grim fun. Competition within the group begins in earnest after they find refuge in a hillside cave. While a herd of baboons observes the vagaries of humankind, the six rapidly dwindle. The hardy pilot (Nigel Davenport) sets off to seek help. An old German (Harry Andrews) and a professorial type (Theodore Bikel) are eliminated one way or another by the fittest male, Stuart Whitman...
...basketball team has started practice in earnest, with the Cliffie hoopsters scheduled to play at least eight inter-collegiate games against such Boston area powerhouses as Wheaton, Northeastern, and the Boston College School of Education...