Word: earnest
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Dates: during 1960-1969
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Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
...fight for months. In March, a group of local union presidents from G.M. plants staged a brief uprising against Reuther at the United Auto Workers' convention in Atlantic City, demanded and won a tough approach toward G.M. in this year's bargaining. When auto negotiations began in earnest, Reuther reserved his sharpest barbs for G.M., calling it a "huge, dehumanized production machine." When Reuther picked Chrysler as his first strike target, union members from G.M. accused him of selling them out because of his fear of "the big one." Reuther succumbed to the strike mood...
GIRL WITH GREEN EYES. Britain's Rita Tushingham is cute, earnest, cunning, brassy and just about everything else that a movie actress should be in this warm ly witty account of an Irish colleen's romance with an aging author (Peter Finch...
...clearly in for an extended debate on the imminence of inflation, set off in earnest by the results of the auto negotiations...
This year's campaign has gotten underway in earnest far earlier than ones in the recent past have as if to confirm the unusual nature of this year's politics. Graham notes the oddity of the 1964 Democratic convention. Sanford Ungar also finds an air of the unnatural at the Republican convention, though produced by circumstances considerably different from those at Atlantic City. Ungar notes the dilemma that Goldwater's nomination poses for liberal Republican candidates and analyzes the various pressures which must shape a politician's decision to support or repudiate the national ticket...