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Word: earnest (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Though industrialization is just beginning in earnest, the companies that have spread branches in Greece read like a Who's Who of international business: Germany's Krupp, Italy's Pirelli, France's Pechiney and Saint-Gobain. The U.S.'s Reynolds Metals is breaking ground near Delphi for a $59 million aluminum plant using Greece's ample reserves of bauxite, and Dow Chemical has opened a polystyrene plant at Lavrion, site of ancient Greek gold and silver mines. From the rocky perch near Athens where Xerxes once helplessly watched his mighty Persian armada being turned...

Author: /time Magazine | Title: Greece: Into the Market | 11/9/1962 | See Source »

Within three hours, President Kennedy made his reply: "I welcome Chairman Khrushchev's statesmanlike decision to stop building bases in Cuba, dismantling offensive weapons and returning them to the Soviet Union under United Nations verification. This is an important and constructive contribution to peace ... It is my earnest hope that the governments of the world can, with a solution to the Cuban crisis, turn their earnest attention to the compelling necessities for ending the arms race and reducing world tensions...

Author: /time Magazine | Title: Nation: The Showdown | 11/2/1962 | See Source »

...Adenauer gave Kennedy's action his full endorsement in a nationwide TV broadcast. In West Berlin, inured to crisis and calm except for housewives who rushed to stock up on food, Mayor Willy Brandt was delighted by Washington's toughness and described Kennedy's move as "earnest, courageous, determined and reasonable...

Author: /time Magazine | Title: World: The West's Response | 11/2/1962 | See Source »

...notice of consuming interest to all staffers. "I'm stepping out as editor," it read. "I am sure you all know that the independence of the editorial department has always been one of my principal concerns. I am deeply grateful to all of you who gave me an earnest and honorable helping hand." Thus last week Editor John Denson, 59, abruptly ended his 19-month tenure on the Tribune...

Author: /time Magazine | Title: The Press: Hello & Goodbye | 10/19/1962 | See Source »

...time, we are boring the public"). Harvardman ('19) Cunningham gets away with such blunt talk because admen admire him as one of the great copywriters of all time. Among his notable creations: Chesterfield's "Blow some my way," which came along as women took up smoking in earnest, and the campaign that stressed the cleanliness of the bathrooms at Texaco stations instead of the spunk of Texaco gas. Cunningham, who launched Cunningham & Walsh in 1950, once said, "Creative men build agencies. Businessmen eventually run them." Last year, stepping upstairs, Jack Cunningham turned over the chief executive...

Author: /time Magazine | Title: U.S. Business: THE MEN ON THE COVER: Advertising | 10/12/1962 | See Source »

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