Word: earnest
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Dates: during 1970-1979
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...State would merely add his bit to the usual commencement pieties. No ballyhoo had preceded him; no Washington flacks had scurried about alerting the press that a "major" statement would be forthcoming. In fact, say some who were there, neither Marshall's typically spare language nor his earnest but dry delivery awakened that gathering fully to a realization that here history was being made...
...calm is deceptive: lobbyists are already mapping an all-out push when congressional debates begin in earnest in a few weeks. "The battle lines are forming," says an official of a Washington-based energy trade association. "It's just a question of who lobs the first grenade. Everyone hopes someone else will." Adds a gas industry lobbyist: "We're geared for our normal congressional blitz...
Methodically and skillfully, the President went about his task last week. He first explained the urgency of the energy shortage to the nation in an earnest televised talk from the Oval Office, then revealed what he intended to do about it in another prime-time address to Congress, and finally gave reporters a chance to pick his plan apart at a televised press conference. (Asked at the press conference if all this did not amount to overkill, Carter confessed: "There is a danger of overexposure. But this has been an extraordinary week...
...contemporary-pop-classical "The Life of Man" (Iyrics by Sir Walter Raleigh) provides a poignant adieu: "Thus march we, playing, to our latest rest,/Only we die in earnest, that's no jest...
...learned belatedly that, in contrast to the U.S., the customers are nearly all in the cities. Though McDonald's now has 467 stores in 22 foreign markets, the majority are company-owned or joint ventures, and the international operation will not become truly profitable until franchising begins in earnest -as it is about to in Germany, Australia and Japan. Says Chairman Fred Turner: "Who [in Europe] is marketing to the family for a reasonably priced meal away from home? There isn't anyone. There's our opportunity...