Word: earnhardt
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Dates: during 2000-2009
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...learned later that Earnhardt's left lap seat belt had torn apart, meaning he may have been thrown into the steering column. No one could ever recall a seat belt failing that way. In the aftermath, NASCAR determined that any new safety rules would not be hurried, and that the next week's race, in Rockingham, N.C., would be held as scheduled...
Incredibly, or possibly not, Dale Jr. announced he would race his Earnhardt Inc. car. And Childress Racing, which had employed the senior Earnhardt, got a replacement driver for Sunday too. Some outsiders were surprised by these responses. But they fit both the old and new codes of NASCAR: first, that racing is what Pettys and Allisons and Earnhardts do, come what may; and second, that NASCAR is a Big Business that doesn't stop for one man, even though it's the man who helped make it big. So they planned to rev the engines and drop the green flag...
...Sports Network: "There is nothing like sitting in a projectile going 190 m.p.h. on the brink of going out of control. It's the sheer rush, touching every emotion you have." And a potentially lethal rush: three other NASCAR drivers died in the year leading up to Dale Earnhardt's crash...
...financial, demands that you be near the front of the pack. Your sponsor equates TV time with money. "Exposure is what it's all about. You have to create an opportunity where you can go up front." The smart spot during the race is second place, behind someone like Earnhardt. You fly faster in the leader's wake. Then there's the TV time being up front near a star. And, well, you just might beat...
...Dale Earnhardt left school in the ninth grade and entered his first race, legend has it, for grocery money. At the time of his death, his income had reached nearly $27 million a year. Mostly the money came from sales of merchandise: hats, jackets and the No. 3 logo sticker on the back of my family car that occasionally earns me a knowing honk and a wave from a like-minded fan, even during my blue-state commute to New York City...