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...consumer uproar has been eye-opening for SIGG CEO Steve Wasik. He thought going green just meant being good to the earth; he didn't realize it meant fessing up too. "Being a green company also means being held to the highest degree of corporate transparency," he wrote in an e-mail. "I fully expect that SIGG will not let consumers down in the future...
Still, Levitt and Dubner do tackle one legitimately controversial topic, one that I think could benefit from a somewhat contrarian perspective: geoengineering, or using technology to directly cool the earth to compensate for man-made climate change. The authors visit Nathan Myhrvold, the brilliant former chief technology officer of Microsoft and co-founder of Intellectual Ventures, a private think tank. Myhrvold and his staff have the idea to build a giant "garden hose to the sky" that would pump liquefied sulfur dioxide into the atmosphere. Scientists know that increasing SO2 in the air deflects sunlight, which cools down the earth...
Heroes Back to Earth Re TIME's story on green heroes [Oct. 5]: You needn't go to Japan to find people using biofuel. My son has been collecting oil from local restaurants and converting it to diesel fuel for his truck for years. The vehicle runs well, the process is relatively simple, and it costs him next to nothing. Dian Woodroffe, Shrewsbury...
Walker recently attended her first Tupperware-style pleasure party, thrown by Oregon-based Earth Erotics, where the goods for sale included organic massage oils and whips made of recycled inner tubes. At a time when Americans are just getting used to prime-time ads for Trojan and K-Y, eco-consumers are learning that most of the personal lubricants in the U.S.--drugstores sold $82 million worth of them last year--contain chemicals found in oven cleaner and antifreeze...
...pictures of Earth...