Word: earthing
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Dates: during 1980-1989
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...organizers of Earth Day 1990 hope it will have a similar galvanizing effect, that it will change individual behavior and launch a decade of environmental activism. This time the event will be international, reflecting the recognition that all the major environmental threats are global in scope. More than 100 countries, including Hungary and Uganda, have started to form committees and plan activities. Says Denis Hayes, a San Francisco lawyer and chairman of Earth Day 1990, an international umbrella organization: "The whole thrust of Earth Day as we go into the 1990s is an environment that is much brighter...
...Earth Day 1970 was almost spontaneous, next year's sequel has become a strategic operation. Hayes, who was a 25-year-old Harvard law student when he temporarily dropped out of school to help organize the first Earth Day, is the driving force behind the current campaign. With principal funding from foundations and individuals, Earth Day 1990 has a 115-member American board of directors that includes prominent environmentalists, politicians, business executives, religious leaders, celebrities, labor officials and journalists, among others. There is an international arm with representatives from 33 countries...
...Earth Day 1990 headquarters in Palo Alto, Calif., 20 staff members are plotting strategy as if the event were a political campaign. "We're organizing neighborhoods, regions and special constituencies," says communications director Diana Aldridge. The group has taken a few marketing cues from Madison Avenue as well. As part of a drive to raise $3 million, Earth Day 1990 is licensing its logo, which will be plastered on everything from coffee mugs to windbreakers. Posters and ads will soon appear carrying the slogan EARTH DAY 1990: WHO SAYS YOU CAN'T CHANGE THE WORLD...
Since the dawn of the Green movement, critics have argued that environmentalists exaggerate the dangers that humans pose to planet earth and understate the resilience of nature. Historically, the naysayers have had a key influence on policy: they weakened the original Clean Air and Clean Water acts, and Reagan officials James Watt and Anne Burford nearly destroyed the Environmental Protection Agency. But a worsening environment has put the naysayers on the defensive as they struggle to explain ever dirtier air, moribund forests and lakes, oil spills, desertification and the ozone holes over the poles...
...what they throw away. Every year more than 220 million trees are cut down just to make U.S. newspapers, the majority of which are tossed into the trash. Americans discard enough aluminum cans each year to rebuild the entire U.S. commercial airline fleet four times over. Quite obviously, says Earth Day 1990 chairman Denis Hayes, "the answer to the solid-waste problem is not figuring out some way to compact it or to incinerate it; the answer is to reduce...