Word: earthly
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...surely experienced it--misleading marketing about the environmental benefits of a product. Greenwashing isn't new--ever since the environment emerged as an issue in the early 1970s, there have been advertising firms trying to convince consumers that buying Brand X is the only way to save the earth. But as going green has become big business--sales of organic products alone went from $10 billion in 2003 to more than $20 billion in 2007--companies appear eager to associate themselves with the environment, deservedly...
Googling isn't the only way to take out the greenwashing, however. The TerraChoice website www.terrachoice.com offers a list of what it calls the "six sins of greenwashing"--six simple signs that should tip off consumers to a company that is more interested in selling the earth than saving it. One is the sin of irrelevance, in which, for example, a product trumpets the fact that it is "chlorofluorocarbon free"--even though those ozone-destroying chemicals have been banned for years, meaning the company is asking for applause for just following the law. Another is the sin of the hidden...
...were just planning on spending time this year making inroads into your social club of choice. Punch is just around the corner! Consider organizing a game of backgammon with the gentlemen of the Delphic Club over some afternoon chamomile. Or if you are looking for a really down-to-earth set, try the Spee Club. We hear they’re above showing off. Nevermind, check that: apparently “they’re above Schoenhof’s.” Perhaps you fancy yourself a maverick or the candidate for change, and are eyeing a seat...
...Urban Institutes largely bypass the dead ends of this nation. It is in forgotten places, however, where there is the most to be remembered. In one conversation, I learned about how Harry Truman was the only good president the country ever had. In another, I learned that the Earth is 6,000 years old. In still another, I learned about the best way to can apple butter...
...Hammonds and Dean of the Graduate School of Arts and Sciences Allan M. Brandt were present to welcome the newcomers: former Graduate School of Arts and Sciences dean Peter T. Ellison, former History department chair Andrew D. Gordon ’74, zoologist Farish A. Jenkins Jr., former Earth and Planetary Science department chair Michael B. McElroy, and former Classics department chair Richard J. Tarrant...