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...Electronic Arts A company like EA, a videogame maker, is in a much more precarious position, since it actually makes a Tiger-branded product. The company's Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more than $110 million in sales. So if EA gives Woods the hook, it will have to totally change the face of the product. Somehow, a Phil Mickelson game just doesn't carry the same cachet. "They are not going to drop the product line," says Ganis. "They've got too much...
...Polamalu were the brightest stars on a glittering stage. Fitzgerald capped a stellar season by shredding the Pittsburgh defense for two touchdowns, while Polamalu keyed the Steelers' 27-23 victory with a series of bone-crushing tackles. Now the two are once again sharing the spotlight. On April 24, EA Sports announced the long-haired pair would share the cover of Madden NFL 2010, the newest iteration of one of the world's most successful video-game franchises. It's an honor that's historically been given to the top players of the previous NFL season - and one that...
Alexander wasn't exactly right. San Diego Chargers RB LaDainian Tomlinson declined the offer in 2007, though not because he was superstitious; Tomlinson's reps weren't swayed by the reported $100,000 to $200,000 deal EA Sports, the game's manufacturer, offers players for use of their likeness. But even among a group renowned for being superstitious - athletes have tried to bust slumps by donning women's underwear, eating the same meal each day and performing elaborate foul-line rituals - talk of a Madden Curse doesn't seem to have caught much traction. And for good reason. Most...
Admitted to: Harvard, Princeton, Yale EA...
...that’s just how it played out,” Weiler said. Not qualifying was a disappointment to someone who has enjoyed so much success in such a short time. In 2006, Weiler was the Under-18 world champion in pole vaulting. In 2008, Weiler was the EA Sports Scholar-Athlete of the Year and was named to the All-USA team by USA Today. Harvard sophomore Sean Gil finished eighth, matching his personal best by clearing 4.80 meters. Distance-running sophomore Dan Chenoweth followed his Heptagonals title in the 3000-meter by finishing second overall on Saturday...