Word: eas
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Dates: during 2000-2009
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...tried a lot of things in my efforts to fill The Void. I care about beirut enough to know my career win-loss record (it’s good). I’ve simulated so many franchise seasons in my EA Sports games that even Rickey Henderson finally retired. I own such a multitude of sports jerseys that I ended up with the nickname “Jersey Jon.” Of course, I maintain that the last laugh will be mine when I finally meet a cute girl who swoons at the sight of my authentic Paul Pierce...
Contrary to what Bertuzzi’s actions suggested, this was not the life of some EA Sports character that he was taking into his hands. This was not Virtual Steve Moore. This was a real person—a living, breathing, intelligent human being, with family and friends. This was a man who, along with brothers Mark ’00 and Dominic ’03, was part of one of college hockey’s feel-good stories of the 1999-2000 season, when all three skated together on the same Harvard team...
...course you'd expect great things from a golf game to which Tiger Woods lends his name--especially one that releases a new version every year. But it's amazing that EA Sports' Tiger Woods PGA Tour (all consoles, $46) manages each year to exceed expectations. If you enjoy whacking a tiny white ball around manicured lawns with a big stick, this is a must-have addition to your video-game library. Two neat touches put the 2004 version head and golf pants above the competition. First, there's a feature called Game Face, which lets you--by tweaking everything...
...plan paid off. The Harry Potter games alone have sold more than 20 million units worldwide. After some down years, the video-game industry as a whole is growing, but EA is exploding: its revenues shot up more than 40% last year to $2.5 billion, almost three times the revenue of its nearest rival, Activision. And EA is managing to wring more sales out of fewer games: it produced only 58 in 2002 vs. 68 in 2000. "We do fewer things, and we do them better," says Probst. "We don't just throw something at the wall and hope...
...seen it all. He is famous for rarely smiling and comes across more like a stern high-school principal than the emperor of electronic fun. But he has been the boss for 12 years and understands how to foster a creative environment. Like Harry Potter's Hogwarts, EA is divided into competitive teams; each works on a separate game, and each wants to outsell the others. But they also share innovations--so the realistic-looking blades of grass from, say, Madden NFL 2003 also find their way onto Harry Potter's Quidditch field. Result: 22 of those teams sold more...