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...calories when you can - even if that famine never comes. "We're not only programmed to eat a lot," says Sharman Apt Russell, author of Hunger: An Unnatural History, "but to prefer foods that are high in calories." What's more, the better we got at producing food, the easier it became. If you're a settler, you eat a lot of buffalo in part because you need a lot of buffalo - at least after burning so many calories hunting and killing it. But what happens when eating requires no sweat equity at all, when the grocery store is always...
...Game Your Play Fitness is easier when it's fun, and you don't have to limit yourself to traditional sports. Active video games like Dance Dance Revolution or many of those available on Wii are good options. But kids can also improvise games--balloon volleyball in the rec room, beach-ball tag in the backyard. The point is to move...
...Channel's outdoor-advertising unit paid for the exclusive right to sell shelter ads and is pouring a percentage of that revenue into a scalable system that ties in with city bus and subway routes. Says Martina Schmidt, the company's SmartBike director: "The more drop-off stations, the easier it is to use." And the more people use public transportation, the more eyeballs will be looking at those bus-shelter...
...synonymous with style - that's why so many people were willing to pay $599 for the iPhone a year ago, knowing full well that they were little more than beta-testing a pokey 2G device that, in many ways, was obsolete the moment it went on sale. It was easier to rationalize if you told yourself you weren't buying a gadget - you were buying...
...single entity is in control of monetary policy. In a system that works on consensus- not just among the party but committees, ministries and provinces-it has been difficult to get leaders to make tough decisions. "It's always harder to distribute the pain," says Pincus. "It's much easier to distribute the goodies...