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United's first year was its easiest. On its first birthday, it celebrated the doubling of its assets (to $323,307,177). During the first half of 1930-in the lull that preceded the worst of Depression-United stubbornly bought more utility stocks, by June had increased its assets another 67% to $539,585,596. By March 1931, when U. S. business began a steep two-year nose dive, United had increased its assets to a peak of $594,603,470. Two years later during the famed investigation which sired the Securities Exchange Act, Inquisitor Ferdinand Pecora brought...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Change of Life | 7/17/1939 | See Source »

...Imperial Chemical Industries, Ltd. Biggest recent job is the great Short Bros. aircraft works, 30 miles east of London, where Imperial Airways flying boats are built. London's $25,000,000 drainage plant will soon look like a village of criss-crossed highways, farm buildings, fields and forests. Easiest to camouflage, says Mr. Stafford, is a flat-roofed building in wooded countryside, over which a continuation of the woods may be painted; hardest is a tall building by a river, especially one with a big smokestack. Impossible to make look like something else are the Gothic-towered Houses...

Author: /time Magazine | Title: GREAT BRITAIN: Masquerade | 4/17/1939 | See Source »

...many a business executive, expert that he may be in selling goods or building a mousetrap, has no gift for wooing the public: he needs an associate who can expound his "social responsibilities" to workers, to the buying public, to local communities, to the Federal Government. The easiest way to get this done is to hire one of the small group of well-fed, top-flight "public relations counsels...

Author: /time Magazine | Title: PUBLIC RELATIONS: Corporate Soul | 4/3/1939 | See Source »

Even in the best of times it is not the easiest thing to reach eighty without a bundle of besetting doubts of Things as They Are and at least a modest core of downright skepticism. To have retained poise and serenity and faith against recent developments is an achievement of which Mr. Littauer may well be proud. Boston Transcript...

Author: NO WRITER ATTRIBUTED | Title: PRESS | 1/27/1939 | See Source »

...instance, if you're coming down a hill and your skis catch on the snow, when you go to turn you will be off balance. The ski that slides the easiest will turn the easiest...

Author: NO WRITER ATTRIBUTED | Title: Ski Professional Advises Beginner Of Average Ability to Use Lacquer, Wax | 1/13/1939 | See Source »

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