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...trend has been building for a few years, since Scream (1996) indicated that cheesy teenpix could cross the $100 million hurdle. Last summer's American Pie and The Blair Witch Project accelerated the no-star momentum. The town's easiest profits come from cheap movies with low aspirations and performers who look as if they'd just been kidnapped from the junior prom. Meanwhile, a platinum-card holder like Jim Carrey stumbles slightly with Me, Myself & Irene ($89 million) and pratfalls with Man on the Moon ($35 million). Last August, Bruce Willis rode a big winner in The Sixth Sense...
...teacher testing and crime prevention and tax cuts, and came off sounding like a pale Clinton. He needs to get his numbers moving, fast. "We're going where we think we can move people immediately," says a top adviser. "We need to build momentum and interest by getting the easiest picks first, draw in the downscale voters, then get the upscale voters to take a second look, talk about investment in education, talk about the role of government, expand the conversation. We're not conceding the upscale voters to Bush: we're just going for them later...
Still, most companies want to do the right thing. In the past, talking to analysts was the easiest and cheapest way to get the word out. Now they have the Internet. That means you too have to get on the Net to take advantage of the new rule, which takes effect in about 60 days. Make sure you have audio capability so you can plug in to conference calls. You won't get to ask questions, but you will hear what the analysts ask and how executives respond. Most online stock market sites give you fast access to company news...
...like the plucky boy next door has worked well for Lazio, who has risen quickly from being a local prosecuting attorney to a Suffolk County legislator to becoming a Congressman at age 34. He also knows from a lot of recent history that going negative can be dangerous. The easiest way for a candidate with serious character flaws to neutralize them is to have an opponent point them out. Bill Bradley began his descent when he called Al Gore a liar. And Hillary began her rise in the polls when dark forces--Ken Starr, the Congress, the vast right-wing...
...point of being dysfunctional. It took 2 1/2 weeks to realize the easiest path was to goof...