Word: eastmancolor
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Dates: during 1950-1959
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...mythology, Hercules is also the biggest surprise box-office smash in Hollywood's memory. Starring a onetime (1947) Mr. America named Steve Reeves, Hercules drew $900,000 in its first week when it opened in 145 neighborhood houses last month. This week, with a total of 600 Eastmancolor prints ready to go (largest order Pathe Labs has ever had), Hercules promises to fill 135 houses in New York City alone. By mid-August it may well be the biggest movie moneymaker...
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