Word: eastmans
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...There’s no other place now in this area, in New England—probably in the country—that we’d be able to survive, especially given the challenges independent bookstores face nowadays,” Schoenhof’s General Director Daniel Eastman says...
Although the bookstore was founded by a German family, French books have since become Schoenhof’s predominant source of revenue. “The latest, hottest French novel” is always the most popular item in store, Eastman says, especially if it has recently been translated into English...
...Eastman notes that people who learn French are more likely to continue reading French books than are students of other languages and that French tourists or French expats seem to be more interested in continuing to read in French than people from other European countries. He also describes Boston as “hugely francophilic...
...looks like hell,” says Eastman, pointing at the carpet and bookshelves surrounding him. “The store needs to have more of an ambience, to create more enthusiasm—to facilitate that concept about being excited about having access to the opportunity to explore the world a little bit through literature...
...Eastman called the trend “something to keep an eye on,” but said Schoenhof’s will wait to learn more before investing in a machine due to its $100,000 price...