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...press the button, we do the rest." That marvelously simple slogan helped sell millions of Eastman Kodak cameras starting in 1888. Today, however, the owner of a new video cassette recorder or some other electronic wonder must turn to an instruction manual to get his machine working. But that is often when the trouble begins: the consumer opens a booklet to find a compilation of jargon, gibberish and just plain confusion. "There is a major disease in this country called wall-stare," says Sanford Rosen, president of Communication Sciences, a Minneapolis consulting firm. "When people read a computer manual, they...

Author: /time Magazine | Title: How Does This #%*@! Thing Work? Instruction Manuals | 6/18/1984 | See Source »

...Corporation used the newly adopted policy to reject an ACSR recommendation that it approve a proxy resolution calling for a report on the involvement of Eastman Kodak Company in space weaponry research...

Author: By Robert M. Neer, | Title: ACSR Calls Upon Harvard to Divest | 5/10/1984 | See Source »

...days later, HUAC members, spurred on by first-term California Congressman Richard Nixon, called Eastman Kodak to check on the film's emulsion numbers. They got bad news: the film could not have been manufactured before 1945, which meant that Chambers must be lying. Furious, Nixon phoned Chambers to demand an explanation. But minutes later, Kodak called back to apologize for its mistake: the film could indeed have been made in 1938. "Poor Chambers," said a relieved Nixon. "Nobody ever believes him at first...

Author: /time Magazine | Title: Video: A Bizarre Political Mystery | 5/7/1984 | See Source »

Graham added that up until now. Eastman has lived up to the expectations of its residents, who oppose over-development in the area...

Author: By Charles C. Matthews, | Title: On the Waterfront | 4/17/1984 | See Source »

Dartmouth officials were unable to disclose how much they may lose if Eastman alumni cut off donations, but Graham said "It's enough so that we're concerned...

Author: By Charles C. Matthews, | Title: On the Waterfront | 4/17/1984 | See Source »

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