Word: eastmans
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...screen version of Oklahoma!, which cost $12 million to make and distribute, seems sure to knock 'em dead in numbers perhaps without precedent-some observers are already predicting a $75 million gross. At least on the billboards, this dollarpalooza has everything that the Broadway musical had, along with Eastman Color, famous names, and a technique called Todd-AO-a brand-new, giant-screen process all its own. Oklahoma! will run at advanced prices (from $1.50 to $3.50) in 50 cities from coast to coast before it is distributed through regular channels...
...less. Reason: unpublicized gestures by a large segment of U.S. business to replace or repair flood-ruined merchandise free of charge or at big discounts. Among the firms helping out: drugmakers Eli Lilly, McKesson & Robbins, Bristol-Myers, Johnson & Johnson, food processors Birds-Eye, National Biscuit Co., Pepsi-Cola, cameramakers Eastman Kodak, Agfa, Bell & Howell...
...Golden Secret. Despite the fun, they worked hard. They prowled over a dozen farms, snapped hundreds of pictures with $49 cameras presented by Eastman Kodak, asked thousands of questions. Eagerly they pounced on every new idea or machine for farming. They talked and acted like alchemists expecting to find at almost any moment the secret formula for Iowa's golden bounty, for the fat grain bins and seven-foot stands of corn, for the prosperous farms and happy people. They could not believe that most Iowa farmers work their quarter sections (160 acres) by and for themselves...
Business Career: Joined Eastman Kodak Co. in 1914, became a special assistant to President George Eastman in 1921, rose to treasurer in 1935, director in 1947. As Eastman's assistant, he began working on private-enterprise social security before 1929, started a "guaranteed annual wage" plan 25 years before Ford and General Motors did. He worked out a retirement plan for Kodak in 1928, an unemployment benefit plan in 1930, which included 13 other Rochester companies, became famous as the Rochester Unemployment Benefit Plan. It called for payment of 60% of salary to unemployed workers for thirteen weeks...
Personality: Greying, slight (5 ft. 8 in., 150 lbs.), he is shy, quiet, retiring. A nonsmoker and nondrinker, he likes to raise vegetables, walk Civil War battlefields, and take pictures with a prewar Kodak Bantam special ("Best camera Eastman ever made"). His soft Georgia voice takes on a rare commanding ring when he mentions the liberal social policies he has been writing about, arguing for, and putting to work for more than a quarter of a century. He constantly seeks a practical, private-enterprise solution to social problems, e.g., when he found in 1953 that federal employees had no group...