Word: eastwind
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Dates: during 1990-1999
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...prices. For example, Southwest's round-trip fare from Baltimore, Maryland, to Los Angeles is $209; an American ticket is $418. So profitable is Southwest ($73 million in 1992) that last week it ordered 63 new Boeing 737 airplanes, a rare event for the industry. A new entry called Eastwind, for example, will offer rock-bottom fares in January to specific cities and last week announced it will serve Atlanta ($71) and Boston ($46) from Philadelphia. These low prices are now the benchmarks: the major airlines' profitability will be determined by their ability to match them. "You can only...
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