Word: easyhotel
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...home country, beginning May 18. "Greece is an ideal environment for this unique concept to work best," he says. "Its cluster of close-distance islands means more itineraries--and money for us--rather than sailing the Riviera coast." Like the pioneer's 16 other companies, including easyJet, easyBus and easyHotel, easyCruise is based on the assumption that for some travelers, money and convenience trump amenities, which in the case of easyCruise rules out a deck pool and even portholes in budget cabins...
...Woodroffe is not the first to try to adapt capsule hotels to the European market. Stelios Hadji-Ioannou, founder of budget airline easyJet, launched the first easyHotel in London in August 2005, offering tiny spartan rooms averaging 7.5 sq m (most without windows) in the high-rent South Kensington district. Want restaurant service or minibars? Forget it. And you'll pay about $10 a night extra if you want to watch the flat-screen TV. As a result, rates average about $78. Yet travelers appear to have embraced no-frills accommodation. easyHotel's occupancy rate averages 89%, says Roger Powell...
...three operators offer special pricing plans for exceptionally thrifty guests. Like many airlines, both easyHotel and the Hoxton Hotel give discounts for early booking. (Reserving a month in advance at the South Kensington easyHotel will save you about $10.) Meanwhile, Woodroffe says he intends to rent Yotel rooms for as little as $49 for a four-hour stay. That will be possible because he plans to roll out Yotels at airports (a Heathrow Yotel is slated to open this summer) and other travel hubs such as train and subway stations, where guests in transit may require rooms only...
...Still, the London crowd seems to have a head start. Beecham says he's ready to open a second hotel and is already scouring the globe for suitable locations. There's already an easyHotel franchise in Basel; two more London branches are set to open this summer, followed by others in Luton, England, and Budapest. EasyHotel has also inked a deal with Dubai's Istithmar Hotels to open another 38 in the Middle East, North Africa and Asia. Meanwhile, a third Yotel may open as soon as year-end at Amsterdam's Schiphol Airport. Kuwait's IFA Hotels and Resorts...
...London easyHotel's bijou orange rooms with shower "pods" and flat-screen TVs start at $45. Created by the folks who launched easyJet, this new chain has already set up in Switzerland and has plans to dot the rest of Europe...