Word: easyjet
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...been what, months, since Stelios Hadji-Ioannou started another business. The European serial entrepreneur of easyJet fame has gone back to his family's maritime roots determined to revolutionize yet another industry with easyCruise. Like easyJet, the minimalist European airline that gave rise to the Easy empire, Hadji-Ioannou's latest venture is bold, bare-bones and very orange. "The strategy," he told attendees at a launch event in Athens, in late March, "is to target younger crowds, in their 20s and 30s, rather than wealthy older people who like more traditional cruises...
...Apple launched iTunes in Britain, France and Germany, offering a wider selection of songs for less money ($1.44 each). In its first week in Europe alone, iTunes sold 800,000 tracks. Napster and the Sony Connect store also have competing music sites, and WalMart and EasyGroup, parent company of EasyJet, are looking to launch their music-download services. Coke execs are debuting their site in Austria and promoting it heavily on the sides of cans, but they must be wishing for the days when Pepsi was all they had to worry about. --By Chris Taylor...
...belts. Then it's time to hoof onto the tarmac. Says Philippe Roy of Geneva's International Airport: "If it rains, well, it rains." It's all part of the ruthless effort to spend less. "Airport-related costs represent about 25% of our yearly operational costs," explains Elodie Gythiel, easyJet spokeswoman in France. "If we can lower these, fares should go down." While the flying public may complain about being treated like cattle, low cost is big business: in Geneva, easyJet carries 2 million of the 8 million passengers transiting in and out of the airport every year. Marseille Provence...
...TOBY NICOL, easyJet...
...Ryanair's deals in France and elsewhere. That outcome would be sweet revenge for Europe's battered traditional carriers like Air France and British Airways, who have seen their own businesses eaten away by the discounters. And if O'Leary's charge that Charleroi offered rivals Virgin Express and easyJet similar deals was an appeal for low-cost solidarity, the two airlines were having none of it. Both concentrate on major airports in major cities where the pickings are not so sweet, though O'Leary predicted that the deal easyJet announced two weeks ago for a new 11-route base...