Word: easyjet
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...sales through shops and call centers. Dhamija, who came to Britain from India in 1968, set up a discount-travel shop in London in 1980. His knowledge of the industry, not technowizardry, was the basis of e-bookers' success. To avoid competition with low-cost, puddle-jumping carriers like Easyjet, it focuses on the mid- and long-haul market. To get cheap merchant fares, e-bookers has personnel in 11 countries. It uses flights to sell lucrative hotel bookings. And last year e-bookers yanked its central office out of Britain and moved the 400 jobs to low-cost...
...race more exciting"; in Kuwait City, the designer boutique Villa Moda is giving away promotional T shirts that bear a picture of al - Sahhaf and the slogan "We even control fashion"; and low - cost airline Ryanair produced an advertisement suggesting that the "lowest fares" claims of its rival easyJet may be as valid as al - Sahhaf's pronouncements. Under other circumstances, al - Sahhaf might have had a career in advertising. Loan Rangers Five of Germany's banking giants are planning a joint venture to sell on some of their loans to bond investors. Because the government - backed program could help...
...have found their bottom. The bad news? They may go back for another visit. INDICATORS Boeing Gets Bounced For the first time ever, Airbus is set to deliver more new planes than Boeing next year, as the European company won a massive order for 120 A319 jets from easyJet. Analysts fear that Airbus slashed prices dangerously low to entice easyJet, but the deal should help the company avoid the massive job cuts plaguing Boeing while providing its first access to Europe's coveted discount-airline market. Meeting Of The Minds Imperial College London must have expected big things when they...
Growth will most likely mean the conquering of new territory. With the British budget market already the best-developed in Europe, observers expect the next growth spurt to come from Germany, a nation of inveterate travelers and Internet users, making sales easier. Certainly, easyJet has staked its claim: it has secured an option to buy Deutsche BA - a struggling full-fare German subsidiary of British Airways - with the apparent intention of turning the 16-plane fleet into a budget operation...
...easyJet will not dominate the discount skies. Ryanair already has an operating base in Germany, at Frankfurt-Hahn Airport. The Berlin-based, former charter airline Germania is also focused on the budget traveler. From December, Brussels-based Virgin Express is planning flights from Cologne-Bonn Airport. Even German flagship Lufthansa appears to be getting the message; last month it gave its blessing to a proposal by German carrier Eurowings, in which it has a key shareholding, to enter the budget fray. Soon, Germans may discover what travelers from Britain now take for granted: for the consumer, no-frills fares...