Word: easyjet
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...showman, of rich kid and hustler, has a knack for presenting the consumer with a cheap service that's free of the hassle and headache usually associated with discounts. He's applying the idea liberally across a growing number of businesses under the umbrella of easy--as in easyJet, easyRentacar and easyEverything...
...brand that is expandable to any number of consumer businesses. Populism is good for business, though a little odd for the billionaire son of a Greek Cypriot shipping magnate who spends his weekends in Monaco. Stelios started in his dad's business of oil tankers but became famous with easyJet, a no-frills airline modeled on U.S. carrier Southwest Airlines. EasyJet now flies to 18 cities in Europe; its planes are more than 80% full, compared with the European average load...
...What no-frills airlines are less eager to talk about is how many seats they sell at fares that are markedly higher than their cheapest offerings. Ryanair has about eight price categories; easyJet around 10. It doesn't take a math genius to work out that between 30% and 50% of their passengers could be at the higher end, paying $300-plus per ticket. Suddenly, the so-called budget airlines no longer look cheap...
...share, might be gone forever. Matthew Davis, Amex's director of consulting services, says the low-cost operators are under increasing pressure from fuel-price hikes and increased landing fees. "We have already seen the fare gap between traditional and low-cost airlines narrowing," he says. Budget operators like easyJet and Go, British Airways' no-frills subsidiary, dispute the findings. Go spokesman Brandon Stockwell says that the reason it seems harder to come by the lowest-priced tickets is that travelers are "adjusting their behavior," flying more frequently and booking further in advance-thus driving ticket prices skyward...
...Book via the Internet. Since an online order cuts out the commission airlines have to pay travel agents, you should save. For example, Ryanair's lowest fares are available only on its website, while easyJet offers a saving of $7 on every return ticket booked online...