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...when he arrived, says Coudreaut. The fact that the top brass allowed him to remix it is both an expression of the company's faith in him and a signal that McDonald's once again feels strong enough to take risks. (See pictures of what makes you eat more food...
Public-health advocates will surely assail the company for creating the wrap, partly because you have to eat two to feel full (at which point you would have been better off ordering one Big Mac). But I wanted to know about the man behind it, this guy who thinks he can tinker with a paragon of Americana as durable as the Big Mac. Coudreaut might call himself Chef Dan, but isn't he just a p.r. stunt, a suit masquerading in chef's whites...
Even where the distribution was going smoothly, overburdened relief workers weren't always able to explain how and when to eat the cookies, officially referred to as biscuits. Some people scarfed down their entire five-pack quota in a single meal, leaving them feeling ill; others thought they should eat only one pack a day. "There's a lot of confusion out there," said Raymond Chevalier of the Adventist Development & Relief Agency. "But even if people are getting some cookies to supplement any other food they can find, that will keep them going...
That's all well and good, but for the millions of gourmands who clamor for one of the 8,000 reservations the restaurant assigns in an annual lottery, the more pressing question is, Will there be anything to eat? "We're changing the economic model, and we're changing the reservation system," says Adrià. "But we're still going to be feeding people." How exactly they'll do that is yet to be decided. The restaurant will be open for normal six-month seasons in 2010 and 2011, but after that, all bets are off. When it reopens...
...pictures of what makes you eat more food...