Word: eatingã
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...University Food and Brand Lab, presents dozens of studies analyzing the way people make decisions about food. Wansink argues that people are manipulated into eating “mindlessly” by invisible forces outside them, ranging from atmosphere to eating companions to dish size. “Mindless Eating?? endeavors to teach how to “remove the cues that cause you to overeat and how to reengineer your kitchen and your habits...
...Mindless Eating?? straddles two genres, ending up somewhere between popular science and dieting guide. Though the majority of the book is devoted to explaining studies and theories, the last bit of each chapter applies the abstract to the reader’s life...
...Many of the suggestions in “Mindless Eating?? aren’t feasible for college students who have less control over their eating environment than the general public. No matter how much using smaller plates and serving utensils may help us lose weight, most of us are stuck with the ones the dining hall provides...
...Wansink’s packaging of “Mindless Eating?? reveals his grasp of how to take advantage of existing psychological tendencies and reading preferences in the general public...
...There is nothing wrong with being savvy in business, and “Mindless Eating?? is only as well-packaged as any other commodity. On the cover (which has a matte white finish and medium blue font strikingly similar to that of “Blink”), “Ph.D.” is displayed prominently beside Wansink’s name, an appealing adjective that both validates “Mindless Eating?? as a diet book and elevates the reader’s expectations...