Word: eating
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Dates: during 2000-2009
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...seem to lack the ideological passion of antiapartheid or antiwar protests, but the new activist slogan on campuses is "Eat local." Students are rediscovering the political adage that you are what you eat. And colleges are voting with their palates--and their multimillion-dollar food budgets--against an ever more global agricultural industry in which produce travels, on average, 1,500 miles from farm to plate. Posters around the University of Portland campus proclaimed that BUYING LOCAL FOOD IS ONE WAY YOU CAN HELP STOP GLOBAL WARMING ... AIR AND WATER POLLUTION. A racier consciousness-raising stunt was staged at Brown...
Some 200 universities have jumped onto the eat-local haywagon--half of them since 2001, according to the Community Food Security Coalition, an advocacy group based in Venice, Calif. For many of these academic foodies, buying local is only part of an educational mission. Scholars like Oberlin environmental-studies professor David Orr advocate "ecological literacy," tying agriculture to the study of fiction, history, science, economics and politics. In a form of dirty-fingernail "experiential learning," some 45 universities and colleges, from Maine's Bowdoin to Minnesota's St. Olaf, have started campus farms. And courses like Sustainable Food Systems...
...Cocoa Puffs ("This stuff is weird," grumbled University of Portland physics major David Baldwin, 18, sniffing at the salmon-fennel latkes). Even a few Yalies grouse that the all-local dining hall doesn't serve tomatoes in winter. "My generation knows how to put food in a microwave and eat in front of a computer screen," says Louella Hill, 24, a food activist at Brown. But she adds, "When someone bites into an heirloom plum, I see a profound awakening...
...benefits of the low-fat, no-carb and omega-3-rich seafood. Test runs of TV and radio commercials in Pittsburgh, Pa., and St. Louis, Mo., for the proposed "Tuna. Smart catch" campaign last year temporarily boosted sales with their implied message that you can have your tuna and eat it too--safely. The ads omitted the neurotoxin issue altogether...
...color-blind. We're not going to all eat matzo-ball soup. We're not going to all wear white on white--we're not! But as my Jewish friends would say, We can come and kibitz together...