Word: eatzi
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...businesses are also springing up: EatZi's is a Dallas-based HMR supermarket developed by Brinker International that is expanding nationally. For those without time to shop, personal chefs who cook and run are springing into action to save us from a hot stove. "When I come home, I realize we have nothing for dinner, and I don't feel like cooking," says Lisa Bradlow, 33, a publicist in New York City. "It's easier to buy a roast chicken and pop it into the oven. If my husband and I have three home-cooked meals...
...supermarket is starting to look more like a restaurant, places like EatZi's in Dallas are an unconventional hybrid of the two. Started by Phil Romano, the founder of Fuddruckers restaurant chain, EatZi's serves more than 400 items like poached raspberry salmon ($4.99 a portion) or grilled tenderloin ($19.99 per lb.) prepared by 35 on-site chefs and bakers daily. Shoppers can sniff 100 different kinds of cheeses or make their own six-packs of international and domestic microbrews to the strains of Italian opera...
Romano's gourmet smorgasbord has mouth-watering numbers too. EatZi's has sales per sq. ft. of $1,500, easily outdistancing the $200 at regular grocery stores. Even tastier are EatZi's profit margins. At 12% to 15% of sales, they are more than four times the 2% to 3% that most grocers bag. Having tinkered with the concept for a couple of years, Romano is taking EatZi's national. Already in Dallas and Houston, EatZi's opened last month in Atlanta and will stock shelves in Westbury, N.Y., and Manhattan by the end of this year. "Women come...
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