Word: eau
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...sure, Indian companies occasionally run into xenophobia and protectionism. Earlier this year, Indian-born Lakshmi Mittal's $33.5 billion purchase of Arcelor, Europe's top steel producer, was initially opposed by CEO Guy Doll?, who said Mittal's company?Mittal Steel, the largest steel producer in the world?was "eau de cologne" compared with the "perfume" of Arcelor. But India's forays abroad have so far proved less controversial than those launched from that other emerging economic superpower, China. According to Sanjaya Baru, an adviser to Indian Prime Minister Manmohan Singh, that's because major Chinese companies are usually partly...
...clearly frightened of losing. You can smell the fear on her. It wafts around her like a cheap perfume: Eau de Don't Let Me Screw Up and Flush My Chances Down the Toilette. As a result of her fear of losing and the soul-sapping tyranny of trying to please and placate everybody, she's become more processed than Velveeta. You can almost see every word that comes out of her mouth first being marched through the different compartments of her brain - analyzed, evaluated, and vetted by each of them. What will the consultants think of this? How will...
...Eau Claire...
...dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff. The new eau de electronics, named Intimate Blue to evoke Samsung's cobalt blue logo, is part of a drive by the Korean giant to develop a sensory identity, including a new signature sound, a string of cheery notes. "It's all about subliminal experience," says Paul Kim, a marketing manager at Samsung Electronics America...
Ronald Reagan's best friend is freedom. It did most of the work for him in Geneva. It was on his shoulder when he was walking Mikhail Gorbachev down toward the lake. It was tiptoeing around the room in the Château Fleur d'Eau and may even have whispered in Gorbachev...