Word: eca
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...agencies in Western Europe have put on a concentrated campaign to convince Europeans that America is a very friendly and generous country. Most of this convincing has emanated from the various information missions of the Economic Cooperation Administration which pays out Marshall Plan Funds. ECA in France publishes a slick-paper monthly magazine, makes little instructive cartoon movies about the Marshall Plan aid, and runs a traveling agricultural exhibit supposed to convince French farmers that they could use a bright new ECA tractor. Other missions largely duplicate this pattern; all rely heavily on hand-outs to the local press...
Opposing these agencies are well-organized and financed Communist parties in almost every one of the Western countries. These parties, especially strong in France and Italy, are tightly organized on a ward-boss level; their newspapers have huge circulations. And so far, as the ECA poll shows, they have been winning the propaganda war with very little trouble...
...Making OEEC, now mainly an advisory body, ECA's chosen instrument of integration, with clear responsibilities and enough political weight to compel member nations to abide by its decisions. One important step toward this goal: appointment of a strong OEEC secretary (possible candidates: Britain's Sir Oliver Franks, now ambassador to the U.S., and Belgium's Paul-Henri Spaak, first President of the Assembly of the Council of Europe...
...time or another, he had spoken out for cuts in defense spending, greater economies in ECA operations, and a tighter rein on atomic energy appropriations. As for the farmer, Sawyer told a luncheon group in New Orleans' International House: "I don't hold with this idea of giving the farmer special treatment . . . No one has any idea how much the Brannan plan would cost. I think that's one place we could make big savings...
...Vicious Cycle. He came to talk to OEEC (ECA's European governing body consisting of representatives of all the Marshall Plan participants) about Western Europe's economic integration. That, in addition to Western Europe's economic revival, had been an objective of the Marshall Plan. Revival had been spectacularly accomplished; integration had so far failed. Paul Hoffman explained why integration was necessary...