Word: echeverr
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Dates: during 1970-1979
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When Luis Echeverría Alvarez won the presidential nomination of Mexico's Partido Revolucionario Institutional (P.R.I.) last October, he was as good as elected. The P.R.I, has ruled with only token opposition since it was formed in 1929. Nonetheless, Echeverría, 48, conducted a remarkably strenuous campaign. In the last eight months he visited 900 towns and villages and traveled more than 35,000 miles, most of them in his campaign bus, the Miguel Hidalgo, which he named for the father of Mexican independence. Asked why he was working so hard to win an election that...
...Echeverría, who served as Minister of the Interior throughout Diaz Ordaz's six-year term, promised a government that would be "neither to the right nor to the left, but upward and onward." Initially, he struck observers as a competent machine politician. Now they are not so sure. His tireless stumping, plus the fact that he is the father of eight, persuaded many Mexicans that Echeverría possesses what might be called "macharismo"-the requisite Latin American machismo mixed with political charisma. Dressed casually wherever he went, he dined with peasant families, spoke informally about national...
Style Change. During the long campaign Echeverría spoke eloquently about the problem of government corruption. "When we see bad officials who use their posts only to build their own power," he said, "we are reminded of the conquistadors. When we find an official who serves the people, we think of Zapata." He concentrated on the country's main problem, the need to develop its agricultural economy. "By the end of this decade," he promised, "Mexico will be one of the most electrically developed countries in the world." Foreign investors were welcome, "as long as they complement...