Word: echigoya
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...shuffling wave continues down Jizo-dori, past peddlers of hair nets, wigs and hairpieces, to a red "80" hanging above Echigoya, the street's oldest store. The number refers to the years the kimono seller turned women's-clothing retailer has been in business. Mr. Tamura has worked the store for 30 of them. He says that styles on the floor are now skewed for a "younger look," because women in their 60s and 70s are more fashionable than those born during the Taisho period (1912-26). Female shoppers aren't necessarily looking for deals, says Tamura, but nothing...
...shuffling wave of older folks continues further down the street, past peddlers of hair nets, wigs and hair pieces, to a red "80" hanging above Echigoya, Jizo-dori's oldest store. The number refers to the years the kimono-retailer-turned-women's-clothing has been in business, and Mr. Tamura has worked the store for 30 of them. He says that styles on the floor are now skewed for a "younger look," because women in their 60s and 70s are more fashionable than those born during the Taisho period (1912-26). Female shoppers aren't necessarily looking for deals...
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