Word: echo
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Dates: during 2000-2009
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...combination means that form no longer has to follow function for a product to be profitable. Carmakers like Toyota can afford to gamble on a quirky-looking car like the new Echo, jam it with extras and sell it for less than $10,500. Sony miraculously rescued its personal-computer business by introducing the ultraslim Vaio, a silver-and-purple machine that, when you come right down to it, does little more than any other laptop; it just looks and feels a lot better...
...books like Elephant Memories and films such as Echo of the Elephants, Moss has told the world what she knows about her favorite animals--and helped ensure their survival. As recently as a decade ago, they were being slaughtered wholesale by poachers, who ripped out magnificent ivory tusks to be made into jewelry and piano keys. The testimony of Moss and others stirred outrage that led to an international ban on the free trade of ivory. "Before we started our studies, people felt elephants were there to be used in the way man thought best," says Moss. "But the more...
Gertrude and Claudius is engrossing enough on its own terms to stand independently of Shakespeare's play. But those readers who know Hamlet will find Updike's novel an echo chamber of beguiling allusions. "You protest too much," her husband-to-be tells young Gertrude, a sentiment she will repeat during her life onstage. And the doom awaiting Updike's people lends their deeds a tragic cast...
...know young people commit more crimes than older folks, so the baby boomers' grandchildren should stop playing Sega and start menacing the rest of us any day now. But that indicator too is unreliable. Many of these "echo boom" youngsters reached their teens during the 1990s, yet crime still plummeted. Experts say the good economy gave these kids something to do (even if it was just taking orders at McDonald's instead of robbing it). More important, the decline of crack removed a crime-soaked job opportunity...
...came from all sectors--conservatives, moderates, liberals. It was a win for the message." His chorus of well-prepped advisers agreed. "Message is still important," said McCain strategist Mike Murphy. "And the McCain message is clearly the message that Republican Party voters have embraced." In politics this kind of echo-chamber flackery is called being on message. And as McCain and his staff pointed their famous Straight Talk Express toward South Carolina, the message they were on was--well, their message. The message is their message. Or is it the other way around...