Word: echoes
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Though the $700,000 Xerox program is not compulsory for executives, participation is a route to faster promotion through the ranks. At the invisible end of the treadmill a vice presidency may be waiting. In the last mile of his workout, as his $40 running shoes echo on the treadmill, White resembles a movie hero: the young man who wrestles with the hand of a huge clock. If it strikes 12, the heroine will be decapitated or the dynamite will explode. Audley White has extracted a similar victory over the inevitable: time...
...cholesterol controversy has Americans eating 6 Ibs. less beef than a decade ago. They also drink 4% less alcohol. Though smoking figures among the young, especially females, are rising slightly, 1.8 million older smokers have given up cigarettes. It is possible that no future leader will have to echo the worry of Oliver Wendell Holmes in 1858: "I am convinced that such a set of black-coated, stiff-jointed, soft-muscled, pasty-complexioned youth as we can boast in our Atlantic cities never before sprang from the loins of Anglo-Saxon lineage." Or of President Kennedy in 1960: "Our growing...
...They are foreign policy writ large." No longer content with surplus materiel from the arsenals of the superpowers, smaller nations are demanding state-of-the-art equipment in everything from fighters to frigates. Even as they deplore the buildup and fear its consequences, the major arms sellers echo the old dirge of 19th century slave traders: "If we don't sell, someone else will." The only effective restraint on the seller, it seems, is the difficulty in beating competitors to the most lucrative contracts...
...aimed at luring young, up-scale readers away from National Geographic (circ. 10 million). Instead, Geo's diffuse, often pretentious photojournalistic essays drove many readers away; circulation reached only 256,000, short of the planned 300,000. A promotion campaign dubbing it The Earth Diary seemed a futile echo of the '60s. Last week, after losing about $30 million-plus three publishers and three managing editors-Gruner & Jahr sold their ad-starved, troubled magazine to Knapp Communications (Architectural Digest, Bon Appetit). In exchange, Gruner & Jahr promised to help test-market Knapp's other magazines in Europe. Predicts...
...Federal Aviation Administration continues to echo Reagan's tough position that this is no longer a strike but a challenge to the law of the land. The agency maintains that the strike is officially over and that the workers will never be able to return to their jobs. PATCO gamely insists that its mem bers will eventually be back in their towers. Meanwhile, the FAA is continuing its efforts to take away PATCO's rights to bargain for workers with the Government. The Federal Labor Relations Authority is expected to rule on the issue this week...