Word: eckert
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Dates: during 1960-1969
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...National League since 1950, was so far inside that he was lost in the shuffle of names mentioned for the job, which included everyone from Stan Musial to Hubert Humphrey. Kuhn's appointment was as big a surprise as the owners' previous choice, William D. Eckert, a retired Air Force general who was so far outside baseball that he had little feel or flair for the sport and its problems of modernization...
Action-Mad Fan. Like Eckert, referred to as the "Unknown Soldier" during his three years in the job, Kuhn was a compromise choice. Caught in a squeeze play between Mike Burke, president of the New York Yankees, and Charles ("Chub") Feeney, vice president of the San Francisco Giants, the squabbling owners surprised themselves by deciding unanimously on Pinch Hitter Kuhn on the first vote. Said Chicago White Sox Owner Arthur Allyn: "The two leagues have been feuding for so long I didn't think we could even agree on the sun rising in the east...
Everyone is trying to wring a bigger return from the tube. NBC sold nearly a dozen one-minute World Series spots to Nixon and Humphrey (at $40,000 per), only to run into the objections of Baseball Commissioner William Eckert, who complained that the fans should not be distracted by national issues during the national game. At week's end, Eckert decided to play ball. After all, officials of the Olympics, that bastion of amateurism, did not quibble when Nixon's camp bought some $500,000 worth of TV time to be aired during the Mexico City games...
...first the symbolic reality of the pennant was enough for the 30,000 faithful. The appropriate dignataries said the appropriate things, Commissioner Eckert made some awards to the most fulfilled of the Red Sox dreamers, a Vietnam veteran threw out the first ball to Howard, who caught...
...going into the final period. Jim Dullin kicked a 20-yard field goal to put Rutgers ahead, 30-27, with three minutes remaining. With 45 seconds left, Columbia's Marty Domres passed to Rich Brown for a seven-yard score. Not to be outdone, Rtuger's Fred Eckert passed to Jack Emmer for a seven-yard touchdown with 14 seconds remaining. That was all, however...